London and Hotel.com specialise in bringing you the widest selection of quality London Hotels at the very best price. One of our main partners is laterooms UK, who have built up an enviable reputation for great value hotels and fantastic customer service. So good in fact that in recent surveys over an incredible 98% of customers would recommend them to a friend and book again.
Laterooms UK started off offering late availablity hotel room deals, whereby hotels could sell off thier unfilled rooms at a discounted price. The business has grown rapidly since its launch in 1999 and now offers over 55,000 hotel and acccommodation deals throughout the UK, Europe and rest of the world. Rooms can be booked from 12 minutes to 12 months in advance! both online or if you prefer by telephone in five languages (English, French, Italian, German and Spanish). Laterooms UK pioneered the principle of 'book now and pay the hotel at departure' and do not collect booking fees from customers.
Laterooms UK have over 800 Hotels in London located in every corner of the city and ranging from cheap 2 star London Hotels and B&B through to Luxury 5 Star Hotels in Mayfair all available with discounts of up to 70% off.
Another important feature Laterooms offers is its genuine guest hotel reviews. Reviews can only be left after guests have stayed at the hotel helping to avoid spurious reviews which some other hotel booking sites suffer. In 2010 the number of guest reviews on the site exceeded 1 million.
History Of Laterooms
Lateroom UK was started in Manchester in 1999 by three brothers (Steve, Paul and Tony Walsh) aimed at selling unfilled hotel rooms. In 2002 the website started to allow customers to book online and numbers rapidly grew. In 2006 the company was aquired by First Choice Holidays PLC which went on to merge with TUI Travel PLC in 2007 and Laterooms remains a part of this group today.